We built upon the core brand identity, formulating a communications repository and messaging architecture that would form the basis of all consumer interaction. With a focus on storytelling and narratives, brought to life by visual design and creative, we developed deeper relationships and engagement with new and existing audiences.

Through the COVID era, when 90% of revenue channels were wiped out overnight, we built KOIs’ entire e-commerce ecosystem and strategy, going live with the website in under 2 weeks. Framed as “KOIrantine”, we helped customers find ways to celebrate through delectable Celebration Cakes delivered straight to their homes in Sydney. Through radical empathy with the audience, compelling content and micro-campaigns across email and social, we helped the brand surpass pre-COVID revenue levels, going from 0 to 7-figure sales in 12 months.

With differentiation holding the biggest share of brand equity, we worked to drive brand relevance through strategic partnerships, aligning with major cultural and seasonal moments, and campaigns to tap new audiences and markets. This included working with Disney, Square, Carolina Herrera, Kate Spade, Myer, Lexus at the Melbourne Cup, Movemeber Foundation and many more.

Internally, we were instrumental in strategic & campaign planning, business model optimisation, creative direction, marketing and digital infrastructure setup, new venture planning, and creating pitch books and presentations to drive sustained competitive advantage.