elevating brand equity to match

exceptionally high standards.

APAC’s most renowned and illustrious destination for decadent cuisine and experiential dining concepts. Led by the incredibly-talented Poernomo Brothers and Mum, Ike Malada, the brand is recognised as the ‘Louis Vuitton of Desserts’ and a must-visit for foodies all around the world.

Visit KOI Dessert Bar

brand strategy
strategic partnerships
brand building
communications strategy
E-commerce Strategy
digital transformation
go-to-market strategy
total Campaign mgmt
COnsumer experience
performance & analytics
graphic design
Website design
Digital & content dev
storytelling & positioning
creative direction
Social management
launch and media relations

Services

01

where we started

The teams’ impeccable standards, commitment to precision and big-picture vision earned them an engaged audience across social media and reputation in the Sydney hospitality scene. But as market recognition builds, so too does the expectation placed on the brand itself to deliver the same level of experience across all touchpoints.

It was imperative for the brand to detach from, and not be limited by, it’s products and team’s reputation, by establishing it’s own stature and foundations, building legitimate brand equity in the process.

Our journey began by translating social engagement to a community obsessed with the brand. Our involvement graduated into full scale strategy and brand-building, transforming, elevating and building all areas of the brand ecosystem along the way.

02

what we did

We built upon the core brand identity, formulating a communications repository and messaging architecture that would form the basis of all consumer interaction. With a focus on storytelling and narratives, brought to life by visual design and creative, we developed deeper relationships and engagement with new and existing audiences.

Through the COVID era, when 90% of revenue channels were wiped out overnight, we built KOIs’ entire e-commerce ecosystem and strategy, going live with the website in under 2 weeks. Framed as “KOIrantine”, we helped customers find ways to celebrate through delectable Celebration Cakes delivered straight to their homes in Sydney. Through radical empathy with the audience, compelling content and micro-campaigns across email and social, we helped the brand surpass pre-COVID revenue levels, going from 0 to 7-figure sales in 12 months.

With differentiation holding the biggest share of brand equity, we worked to drive brand relevance through strategic partnerships, aligning with major cultural and seasonal moments, and campaigns to tap new audiences and markets. This included working with Disney, Square, Carolina Herrera, Kate Spade, Myer, Lexus at the Melbourne Cup, Movemeber Foundation and many more.

Internally, we were instrumental in strategic & campaign planning, business model optimisation, creative direction, marketing and digital infrastructure setup, new venture planning, and creating pitch books and presentations to drive sustained competitive advantage.

THE RESULTS

THE RESULTS

03

While there have been many highlights over the last 5 years, here are a few successes we can share:

  • 224% increase in organic Instagram and Facebook followers

  • 80% increase in open rates and 66% increase in click rate on Email, with a peak email open rate of 70.6%

  • 7-figure in sales revenue within 12 months on the E-commerce channel

  • Waitlist & Booking Strategy and supplementary campaign creative helped KOI Experiential (dining service) be booked out consecutively for 6 months straight

  • 700% increase in unique customer email database

  • 5% engagement rate on average across Instagram posts through creative captions

  • Maintained 4.5/5 rating across all online reviews whilst increasing review count

  • Partnerships secured with major luxury and fragrance brands to elevate perception

Previous
Previous

SENSODYNE

Next
Next

miix