changing the fragrance industry forever.
AERWAY™ engineers functional fragrances which influence your mood, emotions & wellbeing. It is the first Eau de Parfum of its kind that harnesses the power of neuroscience to transform, elevate and empower your daily life, using Olfactory Scent Science and mind-enhancing ingredients.
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strategic brand advisory
Product Strategy
Brand Positioning
Messaging & Expression
Creative Direction
User + Consumer Experience
Consumer Journey mapping
Packaging experience
investment-readiness
Founder support & Vision-boarding
Services
01
where we started
The fragrance industry has long sensationalised a false reality for consumers. While legacy brands remained fixated on tapping into status and desire, there has been little to no change in the world of scents, aside from what they smell like.
But scent science has come a long way. The nose is arguably the most profound vessel, and out sense of scent is the powerful of them all. It has the ability to shift out mood, influence our well-being and help us live better lives, neither of which, any fragrance brand in the world, ever helps us achieve.
02
what we did
The founding team, adept and experienced in their own domains, leant on our deep brand-building expertise, design-thinking and strategic advice, to lead the entire foundational development of the brand, expression and consumer experience.
We were the critical juncture for problem-solving, solution-mapping and inspiring big brand thinking, in order to transform them to ‘just another e-comm company’ to potentially one of the most prolific new brands of this generation.
THE RESULTS
THE RESULTS
With each conversation, we eliminated the potential for “trial-by-fire”, accelerating launch plans and solidifying the brands’ reception upon launch.
An extensive brand experience system, backed by creating deep and early brand equity, are pivotal areas for long-term success for a new start-up. These areas are often overlooked by many founders since they simply don’t have the time, money or expertise to engage in it’s development, resulting in easy imitation by existing market players.
By setting up the brand for scale, the team are able to concentrate purely on driving traction, and legitimately disrupt a long and tiring luxury industry.
